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About Me

Hello.

I'm Nikitha Baiju.

A recent International Fashion Business Graduate from Nottingham Trent University, with an Advanced Diploma in Fashion Media Communication from Pearl Academy (Mumbai), this array of experience has given me a unique skillset and mixture of understanding across different specializations within the industry. I have ambitions in fashion marketing, fashion technology, and lifestyle and trend forecasting. I decided to pursue a degree in the UK to further my skills and knowledge and gain an international perspective on how the fashion industry works. Studying alongside students from diverse backgrounds gave me a dynamic experience reflective of the working environment. I’ve always been passionate about working on projects that could address problems like inclusivity and diversity. As I worked on various creative and written projects throughout the duration of the course, I developed a keen interest in the field of Fashion & Technology and how it can be implemented into various aspects of the industry to tackle issues that are close to my personal values. As digitalization is at the forefront for almost any brand today, I hope to work in this sector to develop innovative and creative solutions to help clients move forward in the ever-evolving international fashion market.

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